How do Orthodoxy Serving Media entities generate Values Sermons out of non-stories?

How do Orthodoxy Serving Media Entities generate Values Sermons out of a non-story?

Step 1) Individuals serving as watchdogs in social justice or environmental agenda groups obsessively watch in tiny corners of whatever, in this case city permits for tree felling, for an act they consider a breach of their extremist values.

Step 2) Their political activist organization, or informal network of allies, email a likeminded friend who is a journalist in a orthodoxy serving media entity.

Step 3) That journalist goes to their editor and presents the tiny event, and the editor decides if the story is inflatable from tiny non-story to a possibly viral values statement.

Step 4) The published values sermon reaches other like minded values extremists across the nation and world. 

Key point with the above is a niche and very miniscule amount of people leveraged their values into appearing demographically larger, this is a minority and extremist view presenting itself purely in a light of virtue and a normalized set of values.

"Tree advocates^{[ extremist watchdogs ]}, already concerned about the city’s dwindling tree canopy, spotted the permit to fell the giant evergreen, and activated their network^{[ contacted their likeminded journalist friend at orthodoxy serving media ]}."

The Non-Story Inflated Values Sermon:

https://www.kuow.org/stories/the-cedar-tree-named-luma-who-has-transfixed-seattle

ORTHODOX, (from Greek orthodoxos, “of the right opinion”), true doctrine and its adherents as opposed to heterodox or heretical doctrines and their adherents. The word was first used in early 4th-century Christianity by the Greek Fathers.

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